Host: Dylan Jahraus
Date aired: April 8, 2025
Link to episode: https://podcasts.apple.com/us/podcast/custom-packaging-strategy-2025-with-courtney-hubbard/id1647518076?i=1000702674022
We’re thrilled to share that BoxUp was recently featured on The Etsy Seller Success Podcast hosted by Dylan Jahraus! In this episode, our very own Courtney Hubbard dives into the strategies Etsy sellers can use to make their unboxing experience unforgettable — without breaking the bank.
Whether you’re a handmade seller, a boutique owner, or just starting to scale, custom packaging is one of the most powerful tools you can use to build your brand. Let’s unpack a few highlights from the episode.
Why Custom Packaging Matters (Even for Small Shops)
In a brick-and-mortar store, sellers can create an immersive customer experience — through atmosphere, displays, and face-to-face interaction. Online sellers? Not so much. Your packaging is your storefront.
As Courtney shared, “Packaging isn’t just a shipping vessel. It’s a brand touchpoint.” That moment when your customer opens their order? It’s your chance to wow them, make a lasting impression, and turn them into a repeat buyer.
3 Affordable Ways to Start Customizing Today
Worried about cost? You’re not alone — but you have more options than you think.
Here are three easy, budget-friendly ways to begin:
- Start small – Order as few as 12 custom boxes or get a single $1 sample to test sizing or styles.
- Combine plain boxes with custom tape – A great way to brand without paying for full box printing.
- Try Logo Boxes – A new BoxUp option that allows limited logo placement for a polished look at a lower price point.
Avoid These Common Packaging Mistakes
Courtney also highlighted two big mistakes sellers make when it comes to packaging:
- Thinking “it’s just a box” – Your packaging can encourage social sharing, user-generated content, and even viral exposure.
- Being too exact with sizing – Standard box sizes with filler like crinkle paper are more cost-effective than going ultra-specific.
Trending for 2025: Limited Edition & Eco-Friendly Packaging
Custom designs for seasonal promotions (like Mother’s Day boxes!) are on the rise — giving sellers another way to stay memorable and on-brand. Eco-conscious filler options like crinkle paper and tissue are also trending as sellers move away from plastic and styrofoam.
If you’re ready to level up your Etsy shop’s packaging, now’s the time. Whether you’re shipping handmade jewelry, curated gift boxes, or boutique apparel, the right packaging turns first-time buyers into loyal fans.
Special thanks to Dylan for the feature — and if you haven’t yet, listen to the full episode here for even more insights from Courtney!