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The subscription box industry is competitive and getting more so by the day. Even with a good concept for a box, the execution of the concept is important. How a subscription box is packaged excites and inspires customers. The design becomes an integral part of the entire experience so that customers connect with the brand.
There are more than 1 million retail organizations across the country. Because of that, it’s crucial to stand out and be seen to get business. As the Black Friday/Cyber Monday shopping season approaches, every little extra that you add to make your customers – and their gift recipients – feel special can only help you in the long run.
Part of the appeal of subscribing to a subscription box service is how the products are presented. Unique boxes enhance the customer’s experience and further promote the brand. You already know how important the unboxing experience is to your customer, so you probably have spent hours thinking about the design and style of your box, your logo, font, and colors. But what about the inside of the box? You probably haven’t given nearly as much thought to that, yet it is just as important in adding to the customer’s experience.
Whether an artist is born or made has been debated for a long time and no definitive answer has ever been established. But there is no question that Kris Keys is an artist and that she was born with a natural talent and artistic vision.
Online shopping is booming. With the COVID-19 virus keeping most of the country at home, consumers are ordering items online that they would normally get at the store, such as groceries, household items, and even clothing. Data analytics firm Quantum Metric found that online clothing revenue is already up 43% since the first week of January, and the average order value went up 26%.
Last-mile deliveries are very crucial for a brand’s reputation. While the quality of service is a key determinant for successful last-mile deliveries, the type of box/ carton used, also matters. During the journey, from the starting point to the customer’s doorstep, a box goes into many hands.
Using product packaging as a marketing strategy has been used by companies for over 100 years. Companies use creative packaging to make their products stand out in the mind of consumers. Anything a company can do to make their packaging memorable in customers’ minds will help the brand as packaging connects the customer for the brand.
Finding your passion in life sometimes takes many years. But Sidney Keys III, of St. Louis, Missouri, was only 10 years old when he started a subscription book club, Books N Bros.
See a quick list of BoxUp standard structure sizes and approximate box weights.
Make sure your boxes are prepped for shipping.
When Celine Hakoun received baby clothes from friends and family in Europe, an idea struck. Wouldn't her American neighbors enjoy receiving the same high quality, comfortable, stylish and practical European clothes she so enjoyed giving her child?
Every box you've ever used has been on a journey. And, on its journey, that box crossed paths with a lot of people. It was manufactured, shipped, purchased, packed, moved, used, discarded — and seen countless times, by countless people.
12 Custom Care Packs Your College Student Didn’t Know They Needed
Brooke's Candy Co. Stands Out With Custom Boxes
BoxUp helps specialty dentist connect with referral sources.
Subscription Box Company Offers Specialty Confections with a History
We all know at least one person who is difficult to buy for, and with holidays just around the corner, the heat is on. It’s not true, however, that finding the right gift must necessarily break the bank!
Happy Higher Club Customizes a Subscription Box
Custom Packaging helps Herbal Mist Make a Good First Impression on Retailers
Hygge Box Gets Cozy with a New Box
Sycamores stand out with custom boxes.
What was missing? Some piece of the world was absent, waiting for the right person at the right time, and that person...was you. You are more than a cog in a machine. You’ve built your own machine, something new and unique, and of it you should be very proud.
Agency Finds a Perfect Fit in BoxUp
One. More. Thing.
Books, tea and Jane Austen
Critics and cultural observers have described the phenomenon as "bizarre," "lucrative," "mesmerizing" and "vexing". Whatever they've called it, they've always commented on it because it's been so wildly popular.
It might be hard to believe, but high school is in the past and Fall has brought a new wave of students onto university campuses everywhere.
Who Said Work Environments Can't Be Pretty?
Unapologetic Art for Immature Adults
As a company, BoxUp is aware that half of that annual garbage output ends up in the landfill. So what can we do to help? BoxUp starts by using corrugated cardboard that is 50% or greater in recycled content and is 100% recyclable.
Those who BoxUp, and people who use corrugated cardboard in general, are always looking for a way to be kind to Mother Earth.
Yelpers Go Crazy for the After-Party Box
With so much advice about packaging it can be hard to determine, inside print or outside print - or both? How do you decide? Here’s a quick overview of some common reasons people use inside print. Read up, then you can decide for yourself if inside print delivers value for you.
Wayne Bower from Bower’s Seventh and Seventy Liquors worked with Woodford Reserve to create a one-of-a-kind craft bourbon for their customers. Woodford Reserve Distillery has a program where they help customers create their own special bourbon from tasting various aged barrels. Bower’s has provided this distinct bourbon bottling to its customers for several years, but this year, owner Wayne Bower decided that this bottling needed that final touch.
Arbor Day (4/28) – a good time for those of us who produce timber and forest products to reflect.
The athletic department of Arizona State University operates in the highly competitive world of big-time college athletics. It must connect with alumni and fans around the world as an ambassador of the university.
As part of a series, we talk with some of the professional artists, graphic designers and others who make their living in creative endeavors and have created art for a BoxUp project. In this edition, we spoke with Sarah Casasanto.
As part of a series, we talk with some of the professional artists, graphic designers and others who make their living in creative endeavors and have created art for a BoxUp project. In this edition, we spoke with Eric Kass, whose fine commercial art practice has ranged in clientele from boutique to blockbuster.
As part of a series, we talk with some of the professional artists, graphic designers and others who make their living in creative endeavors and have created art for a BoxUp project. In this edition, we spoke with, an artist based in the UK, for his perspective.
As part of a series, we talked with a variety of coaches. In this edition, we spoke with Ashley Heyburn, who helps creative entrepreneurs build thriving businesses.
A self-described lifelong artist, Bisbee Soap's owner used her talents beyond the soap to design logos, packaging, and anything else Bisbee might need for its brand.
Custom boxes creatively packed with goodies can make a real impact. BKG uses gift boxes to connect with clients, encourage potential customers and represent the special sense of quality that fuels BKG.
If black is the ‘it’ thing or if it’s just your thing, how do we design with practical concerns related to production and display when it comes to your box design?
It's a Bouncing Baby...Box!
BoxUp Box Styles and Inside Dimensions
Butler’s Pantry specializes in catering weddings, corporate events, on-site events and dinners-to-go.
Hot Diggity Media encourages the love of a life that includes pets and kids. To that end, they established the Hot Diggity Awards, a national award program that recognizes the best products for pets and children.
Events such as Father/Son Football day can have a positive impact on the whole community. The custom box with goalpost insert made the event that much more fun!
Over the course of the last two weeks, we've talked with four different business coaches. This is the final wrap up.
The Community Foundation of Muncie and Delaware County appreciates the always accessible and DIY platform BoxUp provided to build their donor recognition project.
Review BoxUp's standard box sizes to see which USPS cubic pricing category they fall within.
As part of a series, we talked with a variety of coaches. In this edition, we spoke with Subscription Box Mentor, Derian Baugh. Derian grew his subscription box into a multi-million dollar company in three years. Now, he coaches other subscription box owners to do the same.
When time comes to reach out to clients to connect, encourage or thank them, dfine sends out a kit of goodies packed in a custom-printed BoxUp box. The quality of these gift mailers are important, and BoxUp’s custom printing is key.
In the summer of 2016, Etsy held its first EtsyUp conference, an event that brought together an enthusiastic group of Etsy sellers to share community and ideas, learn from the top sellers, and explore the Etsy exclusive resources available to them.
As you begin the design of your own custom-printed boxes, allow us to share some of our experience with a few tips to make a great BoxUp box.
How do you decide whether or not to ship your packages flat rate or weighted rate? This graphic features a few things to consider.
Learning how the brain processes the information we read is the first step to identifying the most appropriate font choice for your packaging.
Gunner Crate even made sure the boxes themselves are valuable to customers: BoxUp's custom designs have allowed them to make the box into a target.
This short video will show you how to add and manipulate shapes to your package design.
Use this tutorial for a quick overview of adding text and manipulating it to change fonts, size, or formatting.
Watch this quick video for an overview of how to change the background color and add patterns with editable colors.
Video on how to fold a Carry Handled box.
Video on how to fold a Square Mailer.
Video on how to fold a Display Mailer.
Video on how to fold a Gift Mailer.
Video on how to fold an End-Open Mailer.
Video on how to fold a Shipper box.
This quick video will show you how to upload your own images, logos, and background images to the editor for use on your custom-printed packaging.
Race Day Lunch Traditions
It’s easy to dismiss ink as just a commodity item of expediency that finishes off a creative project. That would be a mistake, though. Ink has dimensions that matter when it is part of your business.
Congressman Larry Bucshon, M.D. recently welcomed BoxUp to Washington D.C. BoxUp was selected to represent the congressman's district at the Internet of Things ("IOT") Showcase.
Human connection is a core value of Lessonly. Using BoxUp’s platform means each touchpoint with customers is more human and engaging.
As part of a series, we talked with a variety of coaches. In this edition, we spoke with Lori Danielson with GoTime Coaching, who is a results-oriented coach and business strategist who thrives on helping others achieve more.
MD Logistics makes time every year to set a day aside to thank their customers with an event loaded with fun, food and prizes. This year's theme: Be a game-changer.
As part of a series, we talked with a variety of coaches. In this edition, we spoke with Melissa Pothier, who is a motivational fitness and nutrition coach.
BoxUp plays a critical role in making sure the Children's Etiquette program is reaching trainees in a way that not only validates the materials within, but communicates how legitimately special the curriculum is.
In the past, New Leaf Interiors would drop off samples of fabric, granite, tile and other materials to clients using a flimsy cloth bag. This delivery method didn’t leave a strong impression. And it contributed to samples getting damaged or lost along the way.
Packaging is one of those topics that almost everyone knows a bit about. We certainly receive a lot of boxed items by parcel service these days. And we’ve all boxed up a gift for a holiday or purchased flat boxes to make a move. Beyond those shared events, custom packaging may feel a bit foreign
Just what is a good person supposed to do if they're concerned about delivery security at their home? There are a handful of relatively easy steps a consumer can take.
On the surface, everything seemed pretty much the same versus a previous experience ordering a custom box. Same art. Same quantity. Same parcel delivery setup. But the prices differed. It was higher.
Starting a business on a tight budget and a DIY attitude, BoxUp's affordability and flexibility allowed Quirky Crate to reach its customers in style.
Having sent diners home with the traditional Styrofoam clamshell in a plastic bag for years, it became apparent to Rick's Smokehouse owner that that just wouldn't do as he expanded into doing more corporate lunches, golf outings, and other private events.
Singles’ Day originated in China in the 1990s. November 11, or “The Day of One,” acts as a day to not only give gifts to your single friends and family, but to also make purchases for yourself.
We’ve all experienced it: That book or pair of shoes arriving in a large box with lots of packing material. Seems like a waste, right? But is it? Finding the “perfect” fit isn’t always a glove-like fit. Here are a few things to consider when looking at the size of your material versus the size of your box.
So Good Mojo, with the help of designer Eric Kass, designed her entire line of packaging with one design look in several different sizes to give cohesion to her packaging line.
Soltech Solutions was able to fully fund their startup through the crowd-sourcing platform, but resources were still tight, and they needed packaging that fit their volume needs as well as their bottom line.
With craft, niche and various high-end liquor sales booming, the competition is growing both colorful and fierce. Creative folks who put hard work into products they can be proud of also have good reason to seek out ways to help those same products stand out the way they should
The humble container is more than meets the eye! It’s easy to dismiss ink as just a commodity item of expediency that finishes off a creative project. That would be a mistake, though. Ink has dimensions that matter when it is part of your business.
While there are a lot of ways to give back, here are just a few subscription boxes that make it easy to get a little something special in your mailbox, while supporting your favorite cause.
What makes an event memorable, worthy of being saved, photographed, even “viral” in its impact? Sometimes, it’s something tangible that’s taken away from the event. You’ve probably heard of the “Swag Bag.”
The team at The Lift Box wants to keep it as real and as personable as possible. They design everything in-house, from their famously soft t-shirts to the distinct art on each box. According to Adam, all of this helped him stay on budget with everything. The team was even able to walk him through the design software that was used, which allowed him to keep the design labor in-house, as well.
Troopster's sturdy corrugated care packages deliver meaningful goodies to deployed troops in a business that emerged from this vet's first hand experience.
Here are seven of our favorite university branding moments and ways that businesses could use a similar approach to growing their own presence.
BoxUp has recently helped USC Sumter promote the university at their annual Campus Day event.
Lexy was hosting a baby shower for a friend. She'd been to many and wanted to find a unique twist to add to her event. She came upon BoxUp, designed a gift box that incorporated her child's woodland creature theme.
Bubblewrap might be fun to pop, but it’s not the most efficient way to protect your product. Styrofoam has been out for years. Packing peanuts are a mess, (plus, your cat might eat them). Paper isn’t effective. So, what do you use to fill a box when the item you want to ship could break?
Packaging is no longer a simple means to distribute goods; it’s now a complete marketing tool. Since all products require some form of packaging, you might as well make the design work for you! If you’re new to the process, we have five solid packaging design rules to get you started on your next custom box…and a few loopholes, too.
Even the best of us get stuck from time to time, and custom packaging design is one of those creative arenas that can take a hit as easily as anything else. Never fear, however! Inspiration can come from unexpected sources, but our current favorite go-to is Instagram.
While sea levels rise and reefs crumble, Pantone color 16-1546, aka "Living Coral," asserts the power of light and maintains that hope can and must thrive within all of us.
What happens beyond the box can make a difference. We’ll talk often about how a custom box will help you build your brand. We’re BoxUp. It’s what we do.

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